How to Write a Flooring Quote That Closes

The Square Foot Trap

Homeowners shopping for flooring love to reduce everything to "price per square foot." But your quote isn't just materials — it's demo, prep, transitions, moldings, and expertise.

What Your Flooring Quote Should Include

1. Material Specification Don't write "LVP flooring." Write "Shaw Floorté Pro 7-series LVP, 6.5mm with cork backing, color: Tawny Oak." Specificity prevents scope disputes.

2. Prep Work (Separate Line)

• Subfloor leveling: $X per sq ft over Y tolerance
• Moisture barrier: $X
• Removal of existing flooring: $X per sq ft
• Furniture moving: included or $X

3. Materials with Waste Factor 800 sq ft room + 10% waste = 880 sq ft of material ordered. Show this calculation so the customer understands why you're ordering "extra."

4. Transitions and Trim

• T-moldings between rooms: $X each
• Baseboard removal/reinstall: $X per linear ft
• Stair nosing: $X per step

5. Timeline "Installation: 2 days. Furniture can be replaced 24 hours after completion."

"My flooring quotes used to be one line: 'LVP install 800sf — $4,200.' Now I break it into 8 lines. My average quote went from $4,200 to $5,500 because customers see the value." — Chris L., Kansas City MO

Your next step: Add subfloor prep, transitions, and waste factor as separate lines on your next quote.