How Roofers Can Build a Referral Machine

Every Roof Is a Billboard

Your work sits on top of someone's house for 25 years. Every neighbor sees it. The question is: does that visibility translate to new business?

The 3-Touch Referral System

Touch 1 — Job completion: "We just finished your roof. Here's your invoice with our contact info. If any neighbor asks about your new roof, we'd appreciate the referral."

Touch 2 — 30 days later: Send a brief check-in: "How's the new roof holding up? If you know anyone who needs roofing work, we're offering $200 off their first job when you refer them."

Touch 3 — After first storm: "Hey, we had some serious weather last week. Just wanted to check that everything is holding up. Let us know if you need anything."

Each touch keeps you top of mind without being pushy.

The Neighbor Walk

After completing a roof, walk to 3-5 neighboring houses and leave a door hanger: "We just completed a roof at [address]. If you'd like a free inspection, call [number]."

Conversion rate on door hangers in the same neighborhood as a completed job: 8-12% — compared to 1-2% for random door hangers.

Your next step: Order 200 door hangers and distribute 10 at every completed job site.